Hi, I’m Ayden. A designer drawn to complex systems, grounded in research, & inspired by people.

M.Sc
Engineering Design Innovation
Northwestern University



B.Sc
Architecture
University of Maryland

Case Studies

Product Design

The Future of Intimate Grooming

Service Design

Designing Agentic AI for Commerce

Design Research + Strategy

Research for Wellbeing on Campus

About Me













From architecture to human-centered research, my training taught me to think in systems, read environments, and ask better questions. Where I thrive is in the space between research and design — gathering and synthesizing what people actually do, need, and feel, and translating those insights into clear design direction. I pick apart everyday experiences to understand what isn't working and why, then bring those findings forward into solutions that feel intuitive and trustworthy. I am drawn to the kind of problems that reveal something true about how people actually live.


Want to learn more about my approach?